Brands I have
shaped.
Queens Drive Club: Running the Brand
India's first all-women supercar club, built from nothing. Identity system, member gifting, invitations, guest list and commerce, run day to day.
Big Boy Toyz: Full-Funnel Brand Overhaul
Brand strategy, campaign management, social and PR across the portfolio of India's largest pre-owned supercar business, plus the founder's personal brand.
Wolf Moon: QDC × Opalina
A collaboration campaign between a supercar club and a jewellery house, built on one lunar device carried across film, print and the drive itself.
Trestle: From Furniture to Heirlooms
Repositioning a furniture maker as a house of heirlooms, with Hermès, Cartier and Dior as the reference set rather than the competition.
The Garden Room: Sell the Season
Outdoor furniture in a climate that makes it unusable for a third of the year. A monsoon campaign, six scripted films a month and the Sarita Handa collaboration.
Design Essence: The Drawings Were the Content
Publishing an architecture studio's floor plans, axonometrics and material boards instead of only the finished render.
Fifteen design houses held at once at OneDigital, each one written to sound like itself, academic work from NIFT, and the published research behind the practice.
Fifteen brands, one strategist
Banaji & Associates, Vivono, Cityspace 82, Design Artec, Mozio Ceramics and more, plus the method that held them apart.
Open the rosterExhibitions, stands & store floors
India Design, Index Plus, Darc, WADE Asia and Ace Reflect, concept through on-ground delivery, plus visual merchandising for Raymond.
Read moreFurrl.in & Raymond: The Foundation Years
Full-stack growth for a fashion discovery platform: 80% social reach growth and 50% on-app user growth in four months.
Read moreAuśadhi: an Ayurvedic institution
Vision, market research and competitive positioning for a hospital-grade Ayurveda institution inside a 55-acre Himalayan estate.
Read moreNIFT: fifteen projects, two years
The rigour behind the instinct: brand strategy, visual merchandising, and craft research from a Master's in Fashion Management.
Read moreSocial media & luxury purchase intention
Published abstract exploring the intersection of digital behaviour and luxury brand strategy.
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