Furrl.in · Raymond Limited · NIFT

The Foundation Years

80% social reach growth at Furrl.in; in-store storytelling and fragrance marketing for Raymond's AW'22 season.

2021 — 2023 · Internships & Research

Overview

Where the range began: retail floors, growth dashboards, and a published research abstract on how luxury consumers actually buy.

Furrl.in: grew social media reach by 80% and on-app users by 50%; produced Furrl Flea pop-ups, app creatives, and photoshoots.
Raymond Ltd: created AW'22 Festival Season in-store display stories, designed functional props, and implemented fragrance marketing.
Published academic abstract on social media marketing and luxury purchase intention, the research lens behind the practice.

80%Social reach growth delivered at Furrl